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DIESEL

A relatively young company (founded in 1978), Diesel soon became a solid alternative in the quality denim sector, distinguishing itself for the strong personality of the garments.
Who wears Diesel loves to challenge commonplaces and embody the bold and ironic spirit embraced from the beginning by its founder Renzo Rosso.

“When I started this job, I made a promise: to change all the penguins that dressed the same.”

Renzo Rosso